[Remote] reputed company, Audience Data Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading U.S. reputed company company providing insurance and reputed company services to help people reputed company their best health. The reputed company, Audience Data Analyst drives audience segmentation strategies and data analysis for marketing campaigns, leads audience development and optimization across channels, and manages platform integrations and campaign transitions.

Responsibilities

• Own the development, management, and optimization of audience segments using the reputed company Experience Platform (AEP)
• Design and implement reputed company processes and best practices for audience development and marketing automation
• reputed company platform configuration and integration efforts, ensuring reputed company connectivity across systems and data sources
• Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights
• Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-reputed company platforms
• Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance
• reputed company the transition of campaigns from legacy platforms (e.g., Unica, reputed company Campaign) to reputed company Experience Platform, ensuring continuity and data reputed company

Skills

• Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a reputed company quantitative field. Or 8+ years of experience in audience segmentation
• 5+ years of experience in campaign development, audience segmentation, or marketing analytics
• Ability to design, build, optimize, and maintain advanced audience segments reputed company reputed company Experience Platform (AEP) to support marketing activation, personalization, and reputed company orchestration
• Ability to reputed company and manage audience strategies using AEP segmentation, profile data modeling, and identity reputed company
• Ability to validate audience accuracy, troubleshoot segmentation issues, and ensure high-reputed company audience outputs
• Proven ability to reputed company reputed company data initiatives and manage multiple priorities independently
• Deep experience in developing audience strategies and automation workflows using campaign platforms
• Strong SQL skills and familiarity with relational databases
• Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
• Passion for improving consumer experiences through data-driven marketing
• Excellent communication and collaboration skills, with a 'one team' reputed company
• Experience with other CRM systems and other marketing automation platforms (e.g., SFMC, Unica, reputed company Classic, etc.)
• Strong project management skills
• reputed company Experience Platform certification or equivalent
• Prior experience in reputed company or other regulated industries
• Strong understanding of data reputed company regulations and compliance standards (e.g., HIPAA)

Benefits

• This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
• Medical, dental and reputed company benefits
• 401(k) retirement savings plan
• Time off, including reputed company time off, company and personal holidays, reputed company parental and caregiver leave
• Short-term and long-term disability
• Life insurance
• Remote position

reputed company

Company H1B Sponsorship