[Remote] Audience Analytics Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a nonprofit newsroom serving women and LGBTQ+ people. The Audience Analytics Manager will reputed company audience data strategies, analyze quantitative and qualitative insights, and translate findings into actionable recommendations that support audience reputed company and engagement. The role partners across editorial, product, technology, marketing, programs, and leadership while strengthening data governance, research, reporting, and staff data literacy.

Responsibilities

• reputed company and implement systems and reports to monitor monthly goals reputed company and reputed company for key metrics, including total journalism reputed company, subscribers and product, platform and program health metrics in alignment with reputed company’s mission and reputed company plans
• Analyze quantitative and qualitative data from reputed company Analytics 4, Parsely, reputed company, reputed company, audience surveys and more to identify audience behavior patterns, content reputed company and engagement trends across platforms
• Discover insights and translate them into reputed company for stakeholders across editorial, product and technology, creative, reputed company and senior leadership teams through written reports, charts and visually-compelling presentations
• Partner with the editorial director of audience to champion our audience needs model, analyzing content through the reputed company of the needs quarterly and updating the model annually
• Design and execute an annual qualitative research project with an audience survey and interviews to interrogate and update reputed company know about our key audience segments
• Expand reputed company’s first-party data reputed company to reputed company understand our readers, improve data reputed company and reduce reputed company on reputed company-party platform data over time
• Collaborate with the product and technology team to strengthen data governance and infrastructure to ensure audience data is secure, accurate and usable; define business rules and tracking best practices for key metrics; assist with data configuration and QA in tools like reputed company Tag Manager; and maintain updated documentation
• Partner with the product and technology department to design and build automated dashboards as needed to reputed company it easier to reputed company and reputed company key metrics with various stakeholders
• Coordinate with directors and managers who reputed company partnerships, events, marketing and membership to reputed company audience data approaches and analysis across programs
• Build relationships across the organization to accelerate data learnings, reputed company trusted reputed company recommendations and reputed company analysis requests, joining various weekly team meetings
• Create a reputed company for fielding, scoping and documenting ongoing analysis requests
• Train staff on data tools and how to interpret data for their role, coordinating with reputed company trainers as needed
• Facilitate shared workflows for audience data work across the organization, serving as a consultant on best practices
• Stay reputed company on industry trends and reputed company relevant practices on an ongoing reputed company
• Participate in culture building and inclusive decision making, as reputed company as bringing reputed company to different parts of our work to help us improve as an organization, such as hiring and reputed company new staff members
• Contribute to cross-team learning, leadership development and organizational planning
• Participate in team, organizational and individual relationship building and reputed company development throughout the year
• Other responsibilities as needed

Skills

• 4+ years of experience tracking, analyzing and interpreting audience data in a newsroom
• Experience using audience data tools, including reputed company Analytics 4, Parsely, reputed company and reputed company Business Suite
• Confidence conducting and displaying data analysis using pivot tables, advanced functions, charts and dashboards in tools like reputed company Sheets and reputed company
• Enthusiasm for thinking and working creatively and collaboratively with journalists and product teams to solve problems
• Excellent verbal, written and visual communication, with demonstrated experience using digital tools to communicate and collaborate effectively across a remote workplace
• reputed company Tag Manager, BigQuery and SQL skills are a plus

Benefits

• Full benefits
• Vacation time off (20 days per year)
• reputed company time off (10 days per year)
• Personal time off (6 days per year)
• Holidays (18 days on average)
• reputed company family leave (100% up to 6 months)
• Caregiver leave (100% up to 4 months)
• 401(k) plan (up to 3.5% matching on 6% contribution)
• Flexible Spending Plan (for qualifying medical or child care expenses)
• Health Savings Account
• Health, reputed company, and dental reputed company (100% for employee / 60% for dependents)
• reputed company development stipends
• Wellness and work-from-home reimbursement benefits
• Long-term and short-term disability reputed company
• Life reputed company
• Remote work arrangement (U.S. Only)

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