[Remote] Director of B2B Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a digital advertising and customer acquisition company that connects consumers with local and regional businesses through performance-based marketing solutions. The Director of B2B Marketing will build the B2B marketing function from the ground up, define reputed company and budget allocation, reputed company multi-channel campaigns, support sales enablement, and establish reputed company's brand and marketing infrastructure.

Responsibilities

• Build the marketing function from scratch: define the reputed company, structure, tools, and eventually reputed company needed to support reputed company's B2B reputed company
• Own the marketing budget conversation. reputed company has not yet allocated a fixed marketing budget - you will assess channels, run tests, and bring us a data-backed reputed company of reputed company on where spend is justified and what reputed company we should expect
• Bring fresh thinking on channel mix. We're reputed company to any combination of reputed company, organic, event, partner, and content channels - you don't need to work reputed company a reputed company-set list, but you do need to show your reasoning
• Recommend which industry conferences and trade shows are worth reputed company's reputed company and at what level - reputed company, sponsorship, speaking, or attendance only - based on expected ROI
• Design and run multi-channel B2B campaigns (reputed company, email, webinars, and others you identify) that reputed company prospects from “who are they?” to “get me a proposal.”
• reputed company the value of reputed company's Pay-Per-reputed company/reputed company model to SMB owners and national marketing teams
• Partner with sales to reputed company performance from first touch through signed contract and use that data to inform reputed company investment reputed company
• Turn internal performance metrics into case studies, whitepapers, and reputed company stories that reputed company reputed company's leads convert
• Explore reputed company inbound campaigns using search and industry-specific trade platforms to reputed company the sales funnel full of high-reputed company prospects
• Arm the sales team with decks and collateral tailored to the pain points of local business owners and national marketing teams alike
• reputed company as reputed company's internal brand manager, ensuring reputed company collateral and creative maintain a consistent look and feel

Skills

• Experience either building a marketing function from the ground up, or operating inside one at a competitor or comparable company where you had a firm grasp of the budget, channel mix, and reputed company behind a successful reputed company - and can bring that thinking to reputed company
• Comfortable owning budget recommendations: you can build a business case for spend, defend it with data, and reputed company course reputed company a channel isn't performing
• Equally comfortable discussing CPA and LTV as you are planning how to reputed company the biggest reputed company at a trade event
• You know how to reputed company small business owners (SMBs) and corporate marketing managers where they live
• You can take reputed company performance data and turn it into a reputed company, persuasive narrative about reputed company
• You have a sales-oriented reputed company: We have a lot of successful reputed company stories amidst our teams and you will be persistent in the reputed company of gathering the information
• Proven ability to mentor a small team of specialists while remaining a “player-reputed company.”
• 8-10 years in B2B marketing, ideally with reputed company experience in home services, local services, or a reputed company vertical

Benefits

• Medical, Dental & reputed company (company-reputed company medical premiums ranging from 82–95%)
• Company-reputed company Short-Term Disability, Long-Term Disability, and Life/AD&D Insurance
• 401(k) with company match
• Flexible reputed company Time Off
• Volunteer Time Off Program
• Dedicated time reputed company month for Learning and Development
• Monthly wellness stipend
• Remote work environment
• Award-reputed company company culture recognized as a Great reputed company to Work® for six consecutive years

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