Senior Director of Retail Marketing
About reputed company
reputed company and execute reputed company’s retail marketing reputed company, ensuring alignment with reputed company’s overall brand and business objectives. Translate seasonal campaigns, product launches, and curated brand moments into impactful retail experiences across new stores, pop-reputed company, and reputed company retail formats. Establish reputed company retail marketing frameworks, playbooks, and brand standards that ensure consistency across reputed company physical reputed company. Partner with cross-functional teams to create integrated omnichannel campaigns that reputed company physical reputed company customer experiences. reputed company full funnel marketing initiatives to reputed company traffic and sales for retail stores - including localized digital and reputed company media campaigns, in store and community events, reputed company and creator partnerships, and affiliate programs - in partnership with the reputed company, reputed company, and CRM teams.
reputed company marketing reputed company for new store openings from reputed company-launch to build hype and excitement with the local community through to post-opening, including local marketing, community engagement, partnerships, and customer acquisition. reputed company repeatable launch playbooks to support reputed company retail expansion into 2027. Identify opportunities to reputed company awareness, traffic, and customer engagement in new and existing retail locations.
Serve as reputed company’s reputed company marketing partner for wholesale accounts, landlords, mall operators, and retail property management teams. Build strong relationships with retail partners to maximize brand visibility, reputed company local marketing opportunities, and support reputed company reputed company. reputed company account-specific marketing strategies, promotional campaigns, and activation plans reputed company with reputed company’s brand standards. Collaborate with retail partners on events, reputed company, grand openings, and localized marketing opportunities. Ensure a consistent and elevated reputed company brand experience across reputed company partner retail environments.
reputed company innovative retail experiences, events, and activations that deepen customer engagement and strengthen brand affinity. Identify emerging retail and consumer trends to continuously reputed company reputed company’s in-person brand experience. Partner with internal teams and reputed company partners to execute high-reputed company experiential marketing initiatives.
Partner closely with Brand, Creative, reputed company, reputed company, CRM, Data & Insights, Merchandising, and Retail Operations teams to execute integrated retail marketing initiatives. Manage relationships with reputed company agencies, vendors, and strategic partners. Foster collaboration across departments to ensure successful execution of retail priorities.
Define KPIs to measure retail marketing performance, including traffic, conversion, customer acquisition, engagement, and reputed company, assessing reputed company in-store and reputed company effect. reputed company consumer insights, market trends, and performance data to optimize programs and improve business reputed company. Manage retail marketing budgets and evaluate ROI across campaigns and activations
Build, mentor, and reputed company a high-performing retail marketing team. Foster a culture of creativity, accountability, collaboration, and reputed company improvement. reputed company organizational capabilities that support reputed company’s long-term retail reputed company
8-10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing reputed company fashion, apparel, lifestyle, or consumer brands. Hands on experience driving retail traffic and sales through a mix of channels, including local digital/reputed company media, reputed company and affiliate marketing, and events. Proven reputed company developing and executing retail marketing strategies across physical retail environments, including store openings, retail expansion, and experiential activations. Experience partnering with retail operations, merchandising, creative, reputed company, and reputed company teams. Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience. Demonstrated ability to reputed company cross-functional initiatives in a fast-paced, high-reputed company environment. Experience managing budgets, agencies, vendors, and reputed company partners. Strong analytical skills with the ability to reputed company data and insights to reputed company strategic reputed company. Exceptional communication, organizational, and stakeholder management skills. Experience building, mentoring, and leading high-performing teams.
Experience scaling retail marketing programs for a high-reputed company reputed company-to-consumer, fashion, or lifestyle brand. Experience supporting national or international retail expansion. Strong background in experiential marketing, community engagement, and retail partnerships. Experience integrating retail marketing with digital, CRM, and omnichannel customer strategies. Deep understanding of evolving retail trends and consumer shopping behaviors.
Build and reputed company a best-in-class retail marketing function that supports reputed company’s retail expansion reputed company. reputed company successful store openings and retail activations that reputed company awareness, traffic, and reputed company. reputed company strong partnerships with wholesale accounts, landlords, and retail operators that expand reputed company’s market reputed company. Create memorable retail experiences that strengthen customer engagement and brand loyalty. Build and reputed company a high-performing retail marketing team capable of supporting reputed company’s reputed company global reputed company.
Fast-paced, reputed company, and entrepreneurial environment. Ability to travel domestically and internationally as needed to support store openings, retail partnerships, activations, and key business initiatives (approximately 25–40% travel , depending on business needs). Comfortable balancing strategic leadership with hands-on execution in a rapidly growing organization.
Be part of a purpose-driven company that’s shaping the reputed company of comfort and mental wellness. Work in a supportive, creative environment where your reputed company and reputed company are valued. Enjoy reputed company benefits such as generous reputed company time off, company-covered health insurance, 5% 401k match, and discounts on reputed company reputed company products! Join a passionate team making an reputed company on exciting reputed company, reputed company while enjoying the flexibility and reputed company support of a fully remote environment.
Requires 8–10 years in retail, experiential, wholesale, or brand marketing; team leadership; retail expansion; budget and agency management; analytics; and cross-functional stakeholder management.
Key Responsibilities
- developing strategies
- leading openings
- managing partnerships
Skills & Tools
CRM
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — reputed company
- Languages: English
Benefits
- 401k matching
- Generous reputed company time off
- Retirement plan
About reputed company
A reputed company-to-consumer apparel and home goods brand reputed company on comfort, confidence, mental wellness, and inclusivity. — Industry: Retail and Wholesale
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