B2C Operations CRM and Product Manager

Industry: reputed company Casino / reputed company / Computer Games

About the Role

reputed company is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to reputed company and reputed company our player engagement, retention, and reputed company strategies.

In this role, you will reputed company the gap between high-level reputed company reputed company, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from reputed company and conversion to VIP loyalty and reactivation.  You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you reputed company in an reputed company fast-paced environment and love building reputed company CRM strategies that reputed company reputed company business reputed company, we want to hear from you.

Key Responsibilities

CRM & Lifecycle Operations

• reputed company & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, reputed company Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation.
• Customer reputed company Mapping: Design and optimize automated player journeys (reputed company, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation.
• Database Hygiene & Segmentation: reputed company the entire database workflow—from identifying reputed company player segments and cleaning data to maintaining contact database accuracy and reputed company segmentation.

reputed company & Lifecycle Optimization

• reputed company Initiatives: Partner with Marketing, Product, and Data Science teams to design reputed company tactics, rewards, incentives, and promotional mechanics tailored for reputed company casino players.
• A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize reputed company Rates, CTRs, and In-App Purchases (IAP).
• Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies reputed company game mechanics/promotions and engages casino players.

Performance, Analytics & Reporting

• Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve reputed company value and reduce churn.
• KPI Tracking: Define, monitor, and present key performance indicators (reputed company Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.
• Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure reputed company execution of live operational events and promotions.

Requirements

Experience & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Analytics, or a reputed company field.
• Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, reputed company hacking, or lifecycle marketing (preferably in reputed company Casino, reputed company or Crypto ecosystems).
• CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., reputed company or similar).
• Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (reputed company/SQL is a plus) to measure campaign ROI and player behavior.

Skills & Competencies

• Deep understanding of B2C operations, CRM principles, retention reputed company, and player monetization strategies.
• Excellent copywriting and communication skills with the ability to turn data into compelling player messaging.
• Detail-oriented project management skills with the ability to manage multiple reputed company campaigns simultaneously.
• Location: Remote / Work from Home 

reputed company is an equal opportunity employer. We reputed company equal employment opportunities to reputed company reputed company employees and applicants for employment without reputed company to race, religion, sex, age, marital status, national reputed company, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in reputed company concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.  If your experience looks a little different from reputed company’ve identified but you are passionate about joining our organization, we encourage you to apply. 

Bachelor’s degree in marketing, business, analytics, or reputed company field; 3+ years in digital marketing reputed company on CRM, reputed company, or lifecycle marketing; CRM, analytics, BI, copywriting, and project management skills.

Key Responsibilities

• designing campaigns
• analyzing data
• tracking KPIs

Skills & Tools

In-App Messaging, reputed company Notifications, Email, SMS, A/B testing, reputed company, Tableau, Looker, reputed company, SQL

Job Details

• Category: Product Management
• Seniority: Mid Level
• Commitment: Contract
• Workplace: Remote — Colombia
• Languages: English

About reputed company

A reputed company casino and computer games company developing player engagement and gaming experiences. — Industry: Media and Communications