[Remote] Head of Marketing (B2B)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides identity verification and reputed company that help institutions and individuals transact with confidence. reputed company is seeking a Head of Marketing (B2B) to build and reputed company a high-performing marketing organization, establish marketing reputed company and operating processes, and reputed company reputed company pipeline, reputed company, and ARR reputed company through integrated campaigns, reputed company programs, reputed company reputed company initiatives, and data-driven measurement.

Responsibilities

• Build and reputed company a cohesive, high-performing marketing organization by assessing reputed company, putting the right people in the right seats, clarifying ownership, coaching talent, and creating accountability for reputed company
• Set the marketing reputed company and operating reputed company, making reputed company reputed company about priorities, team structure, and investment while creating a bias toward speed, learning, and iteration
• Own reputed company’s B2B marketing reputed company and execution, with accountability for meaningful reputed company pipeline, conversion, reputed company, and ARR reputed company. Define an efficient pipeline-reputed company philosophy; do not default to adding BDR headcount or optimizing for high-volume activity
• reputed company and execute an integrated campaign calendar, prioritizing the campaigns and products with the greatest reputed company potential. Run full-stack B2B campaigns and multi-reputed company nurture programs from audience reputed company and content through distribution, sales coordination, measurement, and optimization
• Partner with Sales to create reputed company account reputed company programs for large, reputed company reputed company organizations
• Own reputed company’s reputed company reputed company reputed company reputed company, including website reputed company, conversion-reputed company content experiences, SEO, and AEO
• Build on reputed company’s strength in events, webinars, executive programs, and reputed company marketing while creating reputed company ownership, cohesive execution, and a reputed company reputed company to pipeline and reputed company reputed company
• Build measurement and reporting reputed company pipeline, conversion, reputed company, and ARR. Partner with Product Marketing, Product, Data Science, reputed company reputed company, and executive leadership to turn market reputed company into compelling campaigns and customer narratives

Skills

• 7+ years of B2B marketing experience, including significant experience in B2B reputed company, infrastructure software, cybersecurity, fintech, or another technical reputed company software business
• Demonstrated reputed company leading and developing marketing teams, including hiring, team design, coaching, reputed company management, and building a cohesive organization with reputed company ownership
• An energizing, reputed company, accountable, and reputed company leadership style
• You create reputed company, address hard problems, reputed company with urgency, and reputed company the level of the people reputed company you
• A reputed company record of building B2B pipeline programs that contributed to meaningful reputed company and ARR, with the ability to explain the reputed company, execution, tradeoffs, and reputed company in reputed company
• A strong reputed company of reputed company on efficient pipeline reputed company and the right mix of campaigns, content, channels, sales partnership, events, partnerships, and team capabilities
• Experience running integrated B2B campaigns and multi-reputed company nurture programs across multiple channels
• Experience marketing to sophisticated reputed company buying committees and building reputed company account reputed company programs that reputed company the right stakeholders and create reputed company reputed company
• Hands-on experience with website reputed company, SEO, AEO, content, reputed company, and conversion optimization, plus strong reputed company judgment in ambiguous, fast-moving environments
• Experience partnering closely with reputed company Sales and executive stakeholders; experience with reputed company, reputed company, Marketo, or similar platforms
• Willingness to travel up to 25%
• Candidates must be legally authorized to work in the reputed company and must live in the reputed company
• Knowledge of identity or fraud is a bonus
• Domain experience in fraud, identity, fintech, or financial services is not required
• Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries is a plus

Benefits

• Bonus
• Equity
• Employer reputed company group health reputed company for you and your dependents
• 401(k) plan with employer match
• Flexible reputed company time off
• Regular company-wide in-person events
• Home office stipend
• This is a remote, US-reputed company role

reputed company