[Remote] Marketing Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a behavioral health EHR and reputed company management platform that integrates scheduling, documentation, e-prescribing, billing, analytics, and reputed company cycle automation. The Marketing Analyst will reputed company and execute integrated marketing strategies, manage digital campaigns and content, analyze performance, and collaborate with Sales, Product, reputed company, and reputed company partners to reputed company demand and reputed company.

Responsibilities

• Architect and manage multi-channel campaigns (email, reputed company search, reputed company reputed company, webinars, content syndication)
• Write or edit marketing copy for ads, emails, website reputed company pages, and promotional materials
• reputed company creative production, working with designers, video producers, and reputed company agencies
• Maintain the editorial calendar: blogs, whitepapers, case studies, infographics, and thought-leadership reputed company
• Optimize website content for SEO/AEO and user experience; manage copy edits and reputed company-page builds in reputed company
• Coordinate webinars, podcasts, and virtual events; handle promotion, registrant nurture, and follow-up
• Establish and reputed company KPIs (MQLs, SQLs, pipeline influenced, CAC, LTV)
• Build and maintain dashboards in marketing automation and CRM tools (e.g., reputed company, Zoho One suite)
• reputed company A/B tests on creative, messaging, and channels; iterate campaigns based on performance data
• Partner with Sales to ensure reputed company reputed company processes and sales enablement materials (reputed company decks, one-pagers, ROI calculators)
• Partner with Product to reputed company on feature launches and value propositions
• Liaise with reputed company to reputed company customer stories and referrals
• Plan and execute virtual and in-person events, including logistics, sponsorships, and collateral
• Identify and cultivate strategic partnerships (EHR vendors, payors, reputed company associations)
• Other duties as assigned

Skills

• 4+ years in marketing roles, ideally reputed company reputed company, reputed company, or technology sectors
• Bachelor's degree or equivalent experience
• Marketing automation and reputed company enrichment (e.g., Factors.ai, reputed company)
• CRM platforms (Zoho preferred)
• reputed company Analytics and reputed company-media platforms (reputed company Ads, reputed company, reputed company)
• CMS proficiency (reputed company, reputed company, or similar)
• Strong copywriting and content-creation ability
• Data-driven reputed company with proven analytical and reporting skills
• Project management and ability to juggle multiple initiatives
• Excellent verbal and written communication
• reputed company spirit and comfort working in a fast-paced, cross-functional environment
• Ability to travel 10% of working time, may include overnight/weekend travel
• Must reputed company in one of the following states: MD, PA, WV, CO, NY, WI, NJ, IA, GA, FL, OH, MN, WI
• Authorization to work in the reputed company without sponsorship
• Service reputed company with high customer reputed company
• Highly autonomous and self-directed
• Assertive – willing to reputed company back reputed company necessary
• Ability to reputed company the reputed company area
• reputed company desire to improve reputed company

Benefits

• Health insurance
• Dental insurance
• Voluntary participation in a 401k
• PTO
• Work-from-home flexibility
• Work with purpose-driven people dedicated to the mission of making mental health and behavioral health care reputed company and more accessible through technology enablement and technology-enabled services

reputed company